Story-driven content on climate, sustainability, and circular economy

Building thought leadership and market credibility for  climate tech companies, sustainable brands, and non-profits.

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Content Services

The Strategic Shift

Need end-to-end content support — from strategy to distribution? Look no further with this all-in package.

    • Phase 1: Strategy & calendar — audit content, analyze competitors, and interview stakeholders to build a clear, actionable content strategy.

    • Phase 2: Foundation building — create research-driven content and set up key channels to address customer needs and enable sales.

    • Phase 3: Lead nurturing — develop lead magnets, newsletters, or targeted campaigns to engage and convert prospects.

    • Phase 4: Scale & optimize — drive consistent content output, expand reach, and refine strategy with ongoing performance checks and biweekly 30-minute calls.

    • Exclusive perks — access all services from my pricing menu at a 20% discount for added flexibility and value.

    • 5-month minimum

    • $5,000+/month

    • 30% retainer collected upfront

The Growth Pairing

Accelerate your though leadership and drive demand with consistent, story-driven content that converts.

    • Any item from my pricing menu, including short and long blog articles, op-eds, white papers, case studies, newsletters, social content, fact sheets, and email copy.

    • TBC by client

    • Please note I charge a 50% rush fee for projects under two weeks’ notice

    • $1,500 minimum spend

Content On Demand

Need content without the commitment? Explore our a-la-carte options to help you meet your objectives.

    • Strategic kickoff — map your audience, content focus, and formats in an initial strategy call, with ongoing monthly 30-minute check-ins.

    • Consistent, story-led content — launch a steady stream of research-backed, journalist-quality content tied directly to your business goals.

    • Exclusive perks — access all services from my pricing menu at a 10% discount for added flexibility and value.

    • 3-month minimum

    • $3,000+/month

    • 30% retainer collected upfront

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Become an Industry Resource and Thought Leader with Content that Converts

I help climate tech companies, sustainable brands, and non-profits develop credibility and nurture leads through data-driven, strategic storytelling.

As a journalist-by-trade with 12 years of experience, I know what it takes to tell a compelling story.

I spent the first eight years of my career working in some of Canada’s largest newsrooms and magazines, including Global News and The Walrus, before pivoting to climate tech in 2022.

Since making the switch, I’ve led content marketing at Manifest Climate, managed the Globe and Mail’s commercial property section, and supported nearly a dozen climate tech and sustainability-focused companies — such as the Royal Bank of Canada and EnergyHub — launch their content programs with ease.

My approach to content is simple:
1) Uncover opportunity gaps and identify goals
2) Develop a holistic content engine that builds trust and meets your audience where they are

GET TO KNOW ME

What My Clients Say

  • "Daina is excellent when it comes to the nitty-gritty of getting complicated editorial and marketing projects over the finish line, exhibiting the kind of management skills senior leadership teams are crying out for."

    Louie Woodall, Product Content Director, Manifest Climate

  • “Daina's articles and white papers are thoroughly researched and well-crafted with fast turnaround times. She's an instrumental part of our team and I would recommend her to anyone looking for a freelance copywriter."

    Pouneh Hanafi, VP of Marketing, Introhive

  • "Daina is a sharp, experienced, professional, and personable content editor and writer with a unique subject expertise that allows her to tackle the tough topics — including sustainability, tech, and healthcare — with ease."

    Jessica Robinson, Content Marketing Manager, CourseCompare

  • "Consistently brings forward timely, relevant story ideas and is reliable when it comes to deadlines and communication. It’s been a smooth, collaborative experience and I always know the file is in good hands."

    Katherine Scarrow, Manager of Creative Strategy, Globe Content Studio

Featured Work

  • BASIS CLIMATE ARTICLE

    As part of a broader blog content strategy, I wrote an article about the advantages of the 45X tax credit in the U.S.

    READ

  • CLIMATE PODCAST

    I was the executive producer of the Climate Compass podcast, leading episode and script storytelling and development.

    LISTEN

  • CARBON CREDIT GUIDE

    On behalf of Cloverly, I created a 17-page white paper about how project developers should sell to carbon credit buyers.

    VIEW
SEE MORE

Ready to become an industry leader?

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